I think this is similar to what has happened to the meal preparation market in Central Florida. Remember when we had Let's Eat, Dinner Afare, Supper Supers, and others in the area? Everyone wanted to go make a month's worth of dinners in one afternoon so they'd have healthy, easy-to-prepare meals for their family. I'm pretty sure all of the locations near us closed now. What exactly happened? Not really sure. I think Publix Aprons meals really stepped up and showed consumers how to make an easy meal tonight, just by coming into their local Publix store. Also, more frozen food and other manufacturers developed more products that helped shave time off meal preparation.
For the Fro-Yo shops, it may be just a matter of time before consumers become disenchanted with this latest fad. Too bad, because I like the idea, there are just getting to be too many cooks in the kitchen.http://feeds.feedburner.com/centralfloridarestaurantmom
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